So, on the stately, bloodstained title-track, Del Rey plays femme fatale, deliciously stoned and doomed, with an imperious vocal to match. What makes Born to Die so richly fascinating – and what marks Del Rey out from the standard issue "I’m hot, you’re hot" pop starlet – is her preoccupation with Hollywood archetypes of American femininity, and her ability to shape-shift between them. Nothing else quite matches Video Games’ eerie perfection of form and melody – after all, 99% of singers go an entire career without finding one song that good – but several run it perilously close, while revealing there’s more to her than the love-stunned torch singer of Video Games. Cynics look away: the answer is an emphatic yes. So the only truly important question about Born to Die is whether there’s more where that came from. For all of her trashy Americana and startling beauty, if Del Rey hadn’t arrived last summer with a song as luminously beautiful as Video Games, none of this would be happening. It’s about something older and more mysterious than that the extraordinary, resilient power of the pop song. And don’t get distracted by the YouTube statistics or the online hyperbole, this isn’t about new media. Ignore accusations of cynical marketing and inauthenticity, or speculation about surgery and Daddy’s money – that’s not important. If you want an explanation for the unlikely rise of Lana Del Rey, it isn’t that hard to find. "Cola" was then announced to be released as the EP's second official single. ![]() "Blue Velvet", a popular 1960s song, was covered by Del Rey and used as a promotional single for the re-release, while "Ride" served as the first traditional single. In November 2012, Del Rey reissued a "Paradise" edition of Born to Die which features an additional nine tracks. Born to Die was also named as the third biggest selling album of 2012 on the UK iTunes Chart.ĭel Rey embarked on a worldwide tour in 2011 in support of her debut album. As of November 2012, Born to Die has sold over 3.4 million copies worldwide. ![]() It topped the charts in eleven countries including Australia, France, Germany, and the United Kingdom. Despite attracting polarization from music commentators, the album was generally a commercial success. Critical reaction was polarized, with some praising its distinctive sound, while others criticized the songs' repetitiveness and the melodramatic production, which they thought was too overwhelming over the course of 12 to 15 tracks. Musically, Born to Die is a pop album that derives characteristics from such musical genres as alternative hip hop, trip hop, and indie pop. "Video Games" was included on Born to Die, which yielded five further singles: "Born to Die", "Blue Jeans", "National Anthem", "Summertime Sadness", and "Dark Paradise". ![]() After signing a record contract with Stranger in June 2011, released her debut single, "Video Games", which propelled her to online popularity. ![]() The album was released on Januon iTunes and on Januby Interscope Records, Polydor Records, and Stranger Records. Born to Die is the second studio album by American singer-songwriter Lana Del Rey.
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